Let's face it. You can’t please everyone. And honestly, why should you try? The goal here is simple: RAISE YOUR REPLY RATE. Cold emailing is akin to cold calling. You’re casting lines to folks who have zero clue about you or your biz, hoping to ignite their interest.

Picture this. I’m launching a new product line, and I need my customers to feel special, valued, like they're part of an exclusive club. But how do I accomplish this in a world where everyone’s attention span is shorter than a TikTok video?